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UFI發布《全球展覽業晴雨表調查報告》

時間:2017-02-11 15:22來源:未知 作者:0311 點擊:

 

UFI研究發現,盡管全球經濟增長持續放緩,國際舞臺上開放貿易的促進者數量下降,但展覽業在2017年仍然會持續增長。

第十八期UFI全球展覽業晴雨表調查結果顯示,2017年大多數公司的營業額會增長,維持兩年相對穩定的營業利潤水平。

UFI research has found that, despite an on-going slowdown in global economic growth and a decline in open trade promoters on the international stage, the exhibition industry remains geared for continued growth in 2017.

Results of the 18th UFI Global Barometer survey indicate turnover increases for a majority of companies in 2017, following two years of relatively stable levels of operating profit.

主要研究結果表明:

♢世界各地的政治格局發展阻礙了樂觀情緒,因為被調查的人中有一半希望可以最大限度的限制經濟環境對展覽會和活動產生的影響

♢在最重要的商業問題中,展覽業內日益激烈的競爭越來越重要

♢大多數公司都打算開發新的活動來擴大增長

KEY FINDINGS:

♢Positive mood dampened by political developments around the world as half of those polled expect significant or limited economic impact for exhibitions and events

♢Among the most important business issues, rising competition within the exhibition industry gains in importance

♢Large majority of companies globally intend to develop new activities to create growth

這份最新的UFI半年行業調查于2017年1月完成,包括來自54個國家的240家公司的數據。

該研究報告為十個主要市場提供前景展望和數據分析:巴西,中國,德國,意大利,墨西哥,俄羅斯,南非,泰國,英國和美國。此外,還分析了四個聚集區域。

This latest edition of UFI’s biannual industry survey was concluded in January 2017 and includes data from 240 companies in 54 countries.

The study delivers outlooks and analysis on ten major markets: Brazil, China, Germany, Italy, Mexico, Russia, South Africa, Thailand, the UK and the US. In addition, four aggregated regional zones have been analysed.

美國,墨西哥,中國和英國的表現高于平均水平。巴西和俄羅斯也于2017年呈現出盈利的積極趨勢。然而,在德國和意大利,同期相比2017年在這一階段比去年更弱。

當被問及近期政治發展(例如英國脫歐公投,土耳其的失敗政變,美國總統選舉)對國際貿易和展覽業可能存在的影響時,全球45%的被觀察人認為會對業務產生部分或者重大的負面影響。從國家層面,墨西哥(60%)和美國(54%)的報告對此表示最高的關切程度。

The US, Mexico, China and the UK performed above average. Brazil and Russia also indicate a positive trend in turnover, but for 2017 only. In Germany and Italy however, 2017 appears at this stage weaker than 2016.

When asked about the possible impact of recent major political developments (such as the Brexit vote in the UK, the failed coup in Turkey, and the US presidential elections) on international trade and the exhibition industry, 45 per cent of participants globally anticipate a limited or significant negative impact on business. At country level, Mexico (60 per cent) and the US (54 per cent) report the highest degrees of concern.

 

相比之下,只有10%的人表示最近的政治發展對業務產生積極影響。平均而言,20%的人預計沒有影響,20%-30%的人不確定。UFI全球晴雨表的核心問題是:公司目前面臨的“最重要的業務問題”。正如近年來的情況一樣,“國家/地區經濟狀況”和“全球經濟不確定性”保持其頂級地位,但兩個項目的關注度都比六個月之前略少。相比之下,“來自行業內的競爭”這個問題的重要性排名上升,彌合以前與其他兩個重要問題的差距。“數字化的影響”在德國(21%)、中美洲和南美洲大多數國家(20%)具有高度相關性。


 

 

By comparison an average of only one in ten respondents expects recent political developments to have a positive impact on business. On average, 20 per cent anticipate no impact, and 20-30 per cent are unsure. A core question of UFI’s Global Barometer asks for the “most important business issues” companies are currently facing. As has been the case in recent years “State of the national/regional economy” and “Global economic uncertainty” retain their top positions, yet both items receive slightly less attention than six months ago. In contrast, “Competition from within the industry” has seen a measurable rise in importance, closing the previous gap with the other two top issues. “Impact of digitalisation” receives high relevance in Germany (21 per cent) and most countries in Central and South America (20 per cent).

涵蓋了全球展覽業的戰略前景,該晴雨表顯示了全球的展覽業務活動在持續擴張,無論是公司層面還是在新的地域市場。來自所有地區的絕大多數公司打算擴展展覽業活動(場地/組織者/服務)例如現場直播和采用虛擬技術開展新活動。10家公司中有4家公司還宣布有意在新國家開展業務。特別是在英國(70%),美國(67%)和中東(57%)的公司。

Covering the strategic outlook of the global exhibition industry, the barometer shows an ongoing expansion in the industry’s business activities globally, both at companies’ home bases and in new geographical markets. A large majority of companies from all regions intend to develop new activities, either in the classic range of exhibition industry activities (venue/organiser/services), or in other live or virtual events, or in both. An average of four out of 10 companies also declare an intention to develop operations in new countries. This figure is particularly high for companies based in the UK (70 per cent), the US (67 per cent) and the Middle East (57 per cent).

 

UFI管理總經理Kai Hattendorf表示:“一些經濟學家預測,2017年展覽業的增長率將超過全球經濟增長水平。UFI全球晴雨表顯示,確實有全球規模的樂觀主義,與此同時,我們行業關鍵市場的政治發展也值得引起關注,許多人預期這會對展覽行業產生負面影響。本研究中的數據表明,組織者,場館方和服務提供者需要保持靈活性和警覺性。

Kai Hattendorf, UFI managing director, said: “Some economists are predicting that the exhibition industry will outperform the global economy in its growth rate in 2017. The UFI Global Barometer shows that indeed there is cause for optimism on the global scale. At the same time, political developments in key markets for our industry are causing concern, and negative impacts are expected by many. The data in this research underlines the need for organisers, venues and service providers to remain flexible and alert.”

2016年12月進行的第18次全球晴雨表調查涵蓋了來自54個國家的240家公司提供的見解。它的發布是AAXO(非洲展覽組織協會)和EXSA(南非展覽和活動協會),英國AEO(協會活動組織者),中南美洲AFIDA(AsociaciónInternacional de Ferias deAmérica),墨西哥的AMPROFEC(墨西哥展會專業協會),美國的SISO(獨立展覽會組織者協會),泰國的TEA(泰國展覽協會)和巴西的UBRAFE(UniãoBrasileira dos Promotores Feiras)行業協會和組織共同合作的成果。

The 18th Global Barometer survey, conducted in December 2016, covers insights given by 240 companies from 54 countries. It is conducted in collaboration with AAXO (The Association of African Exhibition Organizers) and EXSA (Exhibition and Events Association of Southern Africa) in South Africa, AEO (Association of Event Organisers) in the UK, AFIDA (Asociación Internacional de Ferias de América) for Central and South America, AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) in Mexico, SISO (Society of Independent Show Organizers) in the USA, TEA (Thai Exhibition Association) in Thailand and UBRAFE (União Brasileira dos Promotores Feiras) in Brazil.

下一次UFI全球晴雨表調查將于2017年6月進行。

The next UFI Global Barometer Survey will be conducted in June 2017.

(From: http://www.exhibitionworld.co.uk/2017/02/02/ufis-global-barometer-shows-global-growth-ahead)

目前,我國會展業正在以前所未有的速度逐步與國際接軌,在國家“一帶一路”戰略規劃的驅動下,2017年已成為我國會展業“引進來”和“走出去”的關鍵之年。

“一帶一路”促使越來越多的展覽將面向國外,走向世界。在強大的會展行業發展機遇下,單一的傳統實物展模式已經不能滿足需求。傳統會展模式急需趁“一帶一路”重大戰略的推進,結合互聯網+國家戰略,帶來新的功用和新的發展空間,而掌上世博平臺“雙線會展”模式正是能夠解決傳統會展模式痛點、缺點的必由之路。

該模式基于“互聯網+”創新為基礎,利用大數據、云計算、VR、ZR(再造現實)與信息集成打造的一個數字展會,并形成互聯網上的會展產業閉環生態圈和經濟圈。其有效實現線下+線上會展的“雙線融合”,為展館方、主辦方、承辦方、參展商、展裝方和觀眾提供了線上會展整體解決方案和服務。該數字展會模式成功運用到了2015年米蘭世博會上,實現了讓廣大民眾足不出戶觀看世博會的愿望。

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